White: The Melody of the Curse is about a girl group named Pink Dolls who become famous using the song of a past idol group. The song turns out to be a curse. A series of unexplainable and gruesome events starts to unravel.
The story is about Yoo-Jin, a transfer student from Seoul who, with her two other friends, are constantly being bullied by a few classmates. One night, Yoo-Jin and her friends decide to place a curse on their enemies by creating a Ouija board and start to write the names of the female bullies. Using the Bunshinsaba curse, Yoo-Jin warns the others not to open their eyes until the spell is finished. The calling takes effect, and Yoo-jin, somewhat curious, opens her eyes. To her shock and horror, she sees an image of a pale-like dead girl with long hair beside her.